10 objections

Price Objections

Handle "too expensive," "no budget," and "I can get it cheaper" with exact words that move deals forward.

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10 Price objections

"Your price is too high."

I understand the sticker is higher. What most customers find is that when they measure total cost — onboarding, support, time-to-value — we come out 23% ahead on actual ROI. Want to run the math together?

"We don't have the budget for this."

Is this a hard cap or a moving target? Often when something proves ROI, budget finds a way.

"We can get this cheaper elsewhere."

Can you tell me more about what's included? I've found the comparison often breaks down once you account for the full scope.

"This is out of our price range."

What's your realistic range? Sometimes there's a way to structure it that lands closer to where you need to be.

"We need to cut costs first."

Is this a cost-cutting initiative, or is it that you need to prove ROI before scaling spend?

"The CFO won't approve it."

What does the CFO typically care about — margin, headcount efficiency, or revenue growth? I can build the case around what lands with them.

"We're being charged too much for what we get."

Can you walk me through what you're not getting that you expected? I want to understand what's falling short.

"We need a discount."

I get it — everyone wants value for their spend. Let me ask: is discount the real goal, or are you trying to justify the ROI to someone else?

"Your pricing model is too complicated."

It may look complex, but it actually scales with you — so you're never paying for more than you use. It's designed to get simpler as you grow.

"We're already paying for something similar."

What are you currently paying for, and what's not working about it? I'd rather understand what's missing than pitch you on something redundant.