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Insurance Sales Objection

E Guill is all my clients use — why would they switch to a separate portal?

3 responses
reframe
Thanks

"E Guill is a transactional portal — it doesn't build relationships, it doesn't remind clients of your value, and it doesn't help you win renewals. What if we put your brand in the same place your clients already go?"

probe
Thanks

"What's your clients' experience with E Guill right now — do they know it's yours or do they think it's a carrier tool?"

anchor
Thanks

"We can actually integrate with E Guill rather than replace it. Your clients get a branded experience alongside the carrier portal — you get the credit, they get the functionality."