I already have a CRM — it's just not being used effectively.

"What's the usage problem — too complicated, not enough automation, or not integrated with your actual workflow?"

"We can work with what you have. The question is: are we fixing the CRM usage problem or replacing the CRM? Most of the time it's a workflow problem, not a tool problem."

"The CRM sitting unused is a symptom, not the disease. Let me ask: what's the one thing your CRM should do for you that it currently doesn't? We'll build from there."