"What's working about your current IDX site, and what's not? I'm curious what functionality you'd be adding vs. replacing."
"IDX websites generate traffic, but they don't manage the follow-up. The leads that come in but don't get contacted are the ones costing you deals. That's where we add value — not replacing the site, completing it."
"What if we integrated with your existing IDX instead of replacing it? You'd keep the traffic source and add the conversion layer that your current setup doesn't have."
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