"What would I need to show your spouse to make them comfortable with the investment? I can put together a simple ROI summary that speaks to the financial question directly — no fluff, just math."
"What does your spouse typically worry about when it comes to new business expenses — ROI, risk, time to value? I want to address the specific concern, not give generic reassurances."
"Joint financial decisions are smart — and they're also usually resolved quickly when the math is clear. What if we structured this so the cost was predictable, the ROI was measurable, and the exit was easy if it didn't work?"
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