MRR is our north star — any new tool needs to prove ROI against that metric.

"Agreed — MRR focus is smart. We measure ROI by the revenue tasks your team frees up per week. What if we showed you the cost-per-rep-hour saved before you commit to anything?"

"What is your current MRR growth rate, and where do you think the biggest leak is — churn, expansion, or new business? The ROI conversation changes based on where you are losing."

"MRR accountability is exactly the right lens. Let us set a 90-day MRR benchmark so we can measure whether the tool is moving the number or not. If it does, the investment proves itself."