"If your assistant brokers are handling objections without a structured tool, they're improvising — which means inconsistent results. The whole point is to make every assistant broker as effective as your best one."
"What's the quality gap between your best assistant broker and your weakest one? If there's a 30% close rate difference, that's what we're here to close."
"Here's the model that works: train the assistant brokers on the tool first, measure the objection resolution rate, then let them show the results to the full team. They're the change agents, not the obstacle."
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