"What do you think keeps your clients at the bank — convenience, trust in the brand, or just inertia? The answer changes how to approach them."
"Bank loyalty is strong until it isn't. The clients who are most loyal to banks are often the ones getting the least sophisticated advice. The moment they realize what they're missing, they switch fast."
"We help advisors build the case for why independent advice is better — not by attacking the bank, but by demonstrating the value gap clearly. Would a client conversation framework help?"
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