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Insurance Sales Objection

My policyholders are mostly Medicare-age — they're not digitally active.

3 responses
reframe
Thanks

"Medicare-age clients are often more digitally active than assumed — 73% of seniors now use smartphones. The question is whether the experience is designed for them, not whether they'll engage."

probe
Thanks

"What percentage of your clients currently use email or text for communication? If it's above 40%, the assumption may be outdated."

anchor
Thanks

"We have a high-contrast, large-text interface designed specifically for senior clients — plus phone and mail options for those who prefer them. You're not forced to go digital, you're given the option."