"What does your current outreach to older homeowners look like — direct mail, phone calls, email? I'm curious whether the digital assumption matches reality."
"Older homeowners respond to the right digital outreach — they just have higher standards for what that looks like. The question isn't 'digital or not' — it's 'what digital format resonates with this specific audience?'"
"We have a specific approach for older homeowner spheres — direct mail integration, phone-first cadence, and personalized touches that this demographic responds to. It's not generic digital marketing."
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