My spouse handles our finances — any major spending decision goes through them.

"Family financial decisions are a team sport — I respect that. What would I need to show your spouse to make them confident this is a good investment? I can put together a straightforward ROI summary."

"What does your spouse worry about most when it comes to new business expenses — ROI, risk, time commitment? I'd like to address the specific concern directly."

"Joint decision-making is smart — and it's actually a good sign that you're being thorough. What if we structured this so the cost is predictable and the ROI is measurable? That usually answers the spouse question."