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SaaS Sales Objection

Our CEO killed our last three software purchases — they personally oversee all tech decisions now.

3 responses
anchor
Thanks

"CEO-level scrutiny is a feature, not a bug — it means if we get through, the adoption is supported from the top. What does your CEO care about most: revenue, cost reduction, or competitive positioning?"

probe
Thanks

"What killed the last three purchases — budget, duplication, or lack of proven ROI? I want to understand the pattern so I can either avoid it or reframe it."

validate
Thanks

"A CEO who reviews every purchase is actually good news for us — we have strong case studies and revenue data that hold up under executive scrutiny. Would a 20-minute CEO briefing help?"