Browse / SaaS / Objection
SaaS Sales Objection

Our CFO just implemented a 90-day spending freeze across the company.

3 responses
validate
Thanks

"I hear it — CFO-initiated freezes are non-negotiable. The question is whether this is a hard freeze or a prove ROI before buying freeze. The distinction matters."

probe
Thanks

"Is the freeze on all spending or just discretionary spend? And is there a carve-out for tools that directly drive revenue? That changes whether we are in or out."

anchor
Thanks

"I can build a business case that shows the revenue impact — not just cost savings. If this tool drives new MRR, the freeze might not apply. Want to build that case together?"