"Business-owner clients require integrated planning — we handle the business side (corporate finance, qualified plans, succession) and the personal side (personal investments, estate planning) in one unified view."
"What's the biggest planning gap right now — tax optimization, business sale preparation, succession planning, or cash flow management? I want to focus the demo on the real pain."
"Business owners are the most complex and most valuable clients — and they require a different planning lens than W-2 employees. The tool should reflect that complexity, not flatten it into a standard financial plan."
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