Our product team is already building a similar feature internally.

"How far along is the build — wireframes, alpha, beta? Most builds never ship, but I want to know where it stands before I make any assumptions."

"Internal builds have a hidden cost that rarely gets accounted for — maintenance, updates, scaling. What does the total cost of ownership look like over 3 years vs. buying something already proven?"

"Building in-house is a valid strategy — but only when the core competency is part of your competitive moat. Is building this feature core to what you do, or is it a distraction from your actual product?"