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Real Estate Sales Objection

Realtor.com and Zillow are where the leads are — why go anywhere else?

3 responses
reframe
Thanks

"Zillow and realtor.com give you the same leads as everyone else who buys them — it's a commoditized marketplace. The agents who win are the ones with a proprietary pipeline, not one that everyone can buy."

probe
Thanks

"What's your lead-to-close rate from portal leads? My guess is it's lower than your referral pipeline because the quality is different."

anchor
Thanks

"What if we built you a lead pipeline that your competitors can't buy? Proprietary leads, warm referrals, sphere farming — the stuff that doesn't show up on a portal."