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Real Estate Sales Objection

realtor.com provides everything I need for lead generation — why go elsewhere?

3 responses
probe
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"What's your conversion rate from realtor.com leads — and what's your cost per closed transaction from that source? I want to know whether it's working or just busy."

reframe
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"Realtor.com leads are broad — they go to every agent in your market. The question is: what differentiates you in a sea of agents who got the same lead? The platform doesn't solve that problem."

validate
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"Realtor.com is great for exposure, not for conversion. The leads you get there are also getting sent to five other agents. What's your strategy for winning those shared leads?"