"What does the carrier marketing support look like — generic materials, lead leads, co-op funds? And how effective is it for your specific book?"
"Carrier marketing support is designed for the carrier, not for you. It's brand-first, not client-first. The tools that build YOUR book are different from the tools that promote THEIR brand."
"Carrier support is valuable — but it's support for their products, not your practice. The question is: what marketing do you have that builds your own brand and client relationships?"
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