"What would the principal need to see to approve this — ROI data, a trial period, customer references? I can put together a turnkey package that addresses every likely concern upfront."
"What's the principal's biggest concern about new tech — cost, adoption, implementation time, something else? I want to build the case around their actual worry, not a generic pitch."
"Agency principal approval processes are common — and they're usually resolved quickly when the case is built right. What if we structured this with a performance guarantee — if the first month doesn't show clear value, you don't continue?"
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