This is out of our price range.

"What's your realistic range? Sometimes there's a way to structure it that lands closer to where you need to be."

"Is this a budget issue or a value issue? If you saw ROI within 60 days, would price still be the blocker?"

"I appreciate the honesty. Let me ask — if ROI were guaranteed, would you find the budget? If yes, let's talk about how to get there."