"That $50K is a sunk cost — it is already gone whether you stay or switch. The decision should be: which platform gives you more value over the next 12 months? If the answer is us, the $50K should not trap you into 12 more months of the wrong tool."
"Sunk costs are one of the most expensive biases in software buying. If staying on [Competitor] costs you $80K/year in lost productivity versus a platform that would have saved $100K, the $50K you already spent is a rounding error."
"What does that $50K include — licenses, implementation fees, consulting, internal time? Some of those investments might transfer if we are smarter about how we migrate. What if we scoped the migration to preserve everything that is actually valuable?"
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