"What's the build worth in concrete terms — hours invested, integrations built, customizations done? I want to know the actual sunk cost so I can calculate the real switch cost."
"We can often build integrations that let you run both systems in parallel during a transition — no write-off, just a bridge. What if you could pilot our tool alongside [Competitor] for 60 days?"
"Sunk cost is a cognitive trap — the question isn't what you already spent, it's what the next 12 months look like with each option. What would you do if you weren't anchored to the prior investment?"
| Down pmt | Amount | Monthly |
|---|