"What do your custom tools not do, and what does the maintenance and development cost look like? Custom tools are often loved but expensive to maintain."
"We can complement custom-built systems rather than replace them — you keep what your team built and we add the functionality that would cost more to build than to buy. What's the biggest gap in your current internal tools?"
"Custom-built tools are a significant investment — and they're also usually the right answer for unique workflows, not for commodity functions. What parts of your practice are running on custom tools that could be replaced by well-built platforms?"
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