"Flexibility is valid — but annual contracts come with 20-30% savings versus monthly. What if we structured a 6-month term instead, with the option to extend to annual mid-term if the product delivers? You get the savings without full lock-in."
"We have a satisfaction guarantee: if you cancel in the first 90 days, you get a full refund. That's essentially a 'cancel if it doesn't deliver' clause — just baked into the annual contract instead of a monthly cliff."
"The real question is: what does 'deliver' mean for you? If we define success criteria upfront and build to them, annual isn't a risk — it's a commitment we're confident making."
| Down pmt | Amount | Monthly |
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