"Post-B companies actually need this most — you're scaling fast, and unstructured selling costs you deals. One tool that does the work of three is the opposite of vendor sprawl."
"What vendor relationships are currently weighing you down? The goal here is to consolidate, not add complexity — I want to understand what's already breaking."
"Series B is a growth inflection point — the reps who had structure during your A stage are now at a different scale. This is the right time, not the wrong time."
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