"Flat-fee means clients are comparison shopping harder — they chose you over a full-service agent, but they're still negotiating on price. How do your agents handle the 'you're more expensive than Redfin' objection?"
"Flat-fee actually makes objection coaching more valuable, not less. Your clients are already skeptical of value — your agents need to close the value gap in every conversation or the client walks to Redfin. This tool does that."
"I'd argue flat-fee brokerages need this most — your model lives on efficiency, and an agent who can't defend the value of flat-fee service loses clients to discounters. Let's run a 30-day test with your highest-volume agent."
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