"Product launch focus is the right priority — I respect that. But launch phase is also when execution gaps hurt the most. If there's a tool that makes your team faster during launch, it's worth a conversation."
"What's the launch timeline, and who's most constrained on your team right now? I want to know whether the tool would help the people who are busiest."
"What if we time this so the tool is live the week after launch — your team is free now and fully operational when you're ready to use it?"
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