"That $50K is a sunk cost — it's already gone whether you stay or switch. The decision should be: which platform gives you more value over the next 12 months? If the answer is us, the $50K shouldn't trap you into 12 more months of the wrong tool."
"Sunk costs are one of the most expensive biases in software buying. If staying on [Competitor] costs you $80K/year in lost productivity versus a platform that would have saved $100K, the $50K you already spent is a rounding error."
"What does that $50K include — licenses, implementation fees, consulting, internal time? Some of those investments might transfer if we're smarter about how we migrate. What if we scoped the migration to preserve everything that's actually valuable?"
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