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SaaS Sales Objection

We've been building on [Competitor] for three years — the switching cost is too high.

3 responses
anchor
Thanks

"What would it actually take to switch — a data export, a replay of workflows, retraining the team? I've moved dozens of companies off [Competitor] and the actual switching cost is usually 20% of what they expected. Want to do a real migration scope call instead of estimating?"

validate
Thanks

"Switching costs are real — but they're often based on worst-case assumptions. What if we did a small-scale pilot where we moved just one team or one workflow — proof of concept before a full migration? You control the risk."

reframe
Thanks

"Three years of [Competitor] also means three years of accumulated workarounds, custom scripts, and process debt. Switching costs include both the move AND the ongoing cost of staying on a platform that's accumulating technical debt. Which is bigger?"