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cross-vertical Sales Objection

What makes you better than [competitor]?

3 responses
anchor
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"Real-time. We give reps answers during the call. Competitors give managers reports after the call."

reframe
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"Better is the wrong frame. Faster and more specific to the moment โ€” that's what we are."

probe
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"How long does it take for a competitor's insights to reach your reps? A week? A month?"