Browse / Real Estate / Objection
Real Estate Sales Objection

Why should I pay a 5-6% commission when I can sell it myself on Zillow?

3 responses
reframe
Thanks

"FSBO sites get you exposure — but exposure without strategy is noise. Professional staging, pricing strategy, negotiation handling, contract contingencies, inspection deflection — that's what gets you to close at full value. The average FSBO sells for 30% less than agent-represented homes."

validate
Thanks

"You absolutely can sell it yourself. The question is: do you have 20-30 hours over the next 3-6 months to manage showings, negotiate offers, handle disclosures, and navigate inspections — while still doing your actual job? Most sellers find it's not as simple as the listing looks."

probe
Thanks

"What's your number — what price would make selling yourself worth the effort? Because if you're at $450K and the typical savings is $27K on commission, but you end up negotiating down $15K during inspection anyway, you've netted the same as using an agent who protected you the whole way."