"What's included in those competitors' pricing — seat limits, support tiers, contract length? I want to do a true apples-to-apples comparison before you decide."
"Which features are driving the decision — is it core functionality, support quality, or something else? The answer changes whether we're competing on the right dimension."
"Higher price is only a problem if the value doesn't justify it. If we can show that our implementation reduces your total cost of ownership by more than the price gap, the comparison flips."
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