When a prospect says "send me some information," the wrong move is to email a generic one-pager and wait for them to come back. The right move is to turn the request into a live conversation — so the info you send is something they'll actually read. Below are 3 battle-tested responses, each tagged with the psychological approach behind it — so you can pick the one that fits the moment.
"Happy to send something — quick question first: what kind of information would actually be useful, and who on your side will read it? That way I send the right thing instead of a generic one-pager."
"Sending a deck puts all the work on me and none on you. Let's instead pick one specific question you're trying to answer, and I'll send a short note that addresses just that — plus we can spend 15 minutes on a call to clear up anything else."
"I can put together a short, tailored one-pager for your situation today. To make sure it lands, can we lock in a 10-minute call Friday so I can walk you through it and answer the questions I'd otherwise be guessing at?"
Try the full object library — 871 sales objections, every one with multiple responses.
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