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Competition Sales Objection

Your competitor has better reviews.

3 responses
probe
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"Where are you seeing those reviews? There can be a big difference between curated testimonials and unfiltered user feedback."

reframe
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"Reviews are one signal โ€” but I'd dig into the context. A 4.5 from a hundred users in one industry means something different than a 4.5 across diverse use cases."

validate
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"I don't want to dismiss what you've seen โ€” but have you looked at reviews from companies in your specific situation? Sometimes the source matters more than the score."