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real_estate Sales Objection

Cash offer is too low

4 responses
reframe
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"Cash is worth a premium — but not infinite. How far below ask is the offer? Sometimes the gap is closer than it looks."

probe
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"Do you know if it's truly cash or financed with a strong lender? A lot of 'cash' offers are actually still contingent."

validate
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"Cash is great — no appraisal, no financing fall-through. The question is whether you're paying too much of a premium for that certainty."

anchor
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"What's your bottom line? Let's see if there's a counter that keeps the cash and gets you to where you need to be."