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real_estate Sales Objection

Open houses don't sell homes anymore

4 responses
reframe
Thanks

"Open houses are the worst way to sell a home — except for all the other ways that are worse. What have you heard specifically?"

probe
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"Is there a reason you feel that way? Personal experience or something you read?"

validate
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"Fair point — most agents lean on open houses because they're lazy, not because they're effective. But there's a difference between a generic open house and a strategic one."

anchor
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"I'll tell you exactly what I'd do with the first weekend: not a generic open house. A targeted buyer event. Very different approach — and very different results."