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real_estate Sales Objection

What if it doesn't sell?

4 responses
reframe
Thanks

"It will sell — if it's priced correctly and marketed well. The real question is: what would make you feel confident this won't sit on market for months?"

probe
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"What happened the last time a home didn't sell in your experience? Was it price, condition, or just bad timing?"

validate
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"That's a reasonable fear — and it's exactly what a good strategy prevents. I'd rather talk about this now than have you find out in 90 days."

anchor
Thanks

"Let's build a plan that has a price, timeline, and contingency. If it's not sold by X date, here's what we do. That's how you protect yourself."